This is your chance to help out with a donation to the survivors of Katrina in New Orleans, and wear a visible sign of hope. Please read on to learn more about the "Renew New Orleans" Mardi Gras 'reminder bands' -- or visit http://www.renewnola.org for details.
When Katrina hit the Gulf Coast, my first thought was, "There but for the grace of God go I." It could have been Houston, but thankfully it wasn't. But what about those in New Orleans and around the Mississippi / Alabama coast? What could I do to help -- how could I lend a hand in ways that others might not be able to? It was that question that got thoughts turning among a group of friends, and ended up producing The Renew New Orleans Foundation, a 501(c)3 non-profit organization we put together to focus on 'sustainable relief and renewal'. Please take a minute to read the details as told by my friend Mike Latino, in words better than I can express them. As for my part, I'm the "co-worker of mine has been volunteering his time building an e-commerce site" ...
Thanks -- Ed
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Mike writes:
"Those of you who know me well know that although I live in Dallas, my heart remains in NOLA. It’s my hometown, it’s where I grew up, it’s who I am. I’ve always said I’ll move back, and I stick by that statement today. After Katrina hit and the destruction became self-evident, I immediately started thinking of how I could play a proactive part in helping get my hometown back on her feet. Like so many others, I gave to the Red Cross. But I kept thinking that surely I could do more – more, at least, than I can in a single Red Cross donation. And knowing that the rebuilding effort will take time, I wanted to help keep the rebuilding of NOLA top-of-mind for as long as possible – because I know that long before all those shattered lives can be put back together, Katrina won’t be front-page news anymore. And when that happens, we need to find a way to remind people that New Orleans still needs our collective helping hand.
"What I kept thinking about were those yellow “Livestrong” bracelets, which are a key part of the Lance Armstrong Foundation’s support for cancer survivors (www.livestrong.com). Well, my hometown is a survivor, too. So, I got on the Web, found out who makes them and called them. The manufacturer agreed to make a custom purple, green and gold (think “Mardi Gras”) bracelet at cost. However, before I could place an order, I had to come up with a phrase to put on them. My family and I kicked around a bunch of different names – rebuild, save, help NOLA – until we agreed on “Renew New Orleans,” figuring, after all, that the cause going forward for NOLA is to restore the city and make it new, vibrant, and alive again.
"So, this is the goal: I want to use the “Renew New Orleans” bracelets as a means to raise $100,000 to give to local NOLA charities involved in the “heavy lifting” of renewing NOLA. The Red Cross, Habitat for Humanity, and the other large charities are great organizations and I encourage everyone to donate as much as they can to them. However, there are also a bunch of local charities – staffed by people who are proud of their hometown and have a vested interested in its rebirth – that are going to need a lot of help. For instance, the Kenner Central Lions Club (my dad is a member), the Covenant House, and Kids Smart are a few that are going to need help. Heck, I even saw last night on the news Mayor Ray Nagin talking about how the city is broke (no economy = no tax revenue) and how a special New Orleans Police Department fund – www.nopf.org -- has been set up for donations to help support the families of police officers (I also encourage everyone to donate to this fund.) My plan is to charge a $5 donation per bracelet, raise $100,000 (or more), and donate it all to local charities.
"In order to assure anyone who asks that my intentions are honorable (we’ve all seen those reports about fraudulent Katrina charities), I had an attorney file articles of incorporation in Texas for a 501(c)3 non-profit organization last week and submitted for an IRS tax ID #, which I received yesterday (this also makes donations tax deductible). The name of the organization is the Renew New Orleans Foundation and its sole purpose is to raise funds for local New Orleans charities. In conjunction, a co-worker of mine has been volunteering his time building an e-commerce site – www.RenewNOLA.org – which will be able to process online credit card orders.
"What I specifically need your help with is spreading the word. Lance has been able to raise over $50m with his “Livestrong” bracelets. My goal with “Renew New Orleans” is just a fraction of that. If I’m able to raise more money, great – but regardless, I’ll need your help in order to do it. So, please buy a bracelet, spread the word, and give me your feedback and suggestions on any other local NOLA charities you feel are also worthy of receiving donations.
"Thanks in advance for your support and assistance in a cause that is near and dear to our hearts. I look forward to hearing from you."